A u x e t i c Detroit Celebrates 9 Years
Celebrating 9 years of feel-good vibes and killer parties, a u x e t i c is an established brand in the Metro-Detroit dance community. Beginning as a monthly day party called SunDayBeats, a u x e t i c has developed into a full-service business offering artist management, licensing, vibe consulting, PR, multimedia, new artist development and event production. The term a u x e t i c means a material that when stretched grows stronger, not weaker- a definition that is synonymous with the brand’s ideology and describes their evolution.
“I feel it [a u x e t i c] has always grown and in so many different ways, whether it be expanding the types of parties we throw (we brought day parties to Detroit), giving residents the opportunities to flourish and become better artists, supporting venues from their beginnings and helping them grow – places like The Old Miami, TV LOUNGE, Whiskey Disco, Grasshopper and more, to now having expanded into a full management licensing and publishing boutique one stop shop (graphic design, film, photo, PR and music) agency located right here in Detroit.”
Maggie Derthick, founder of a u x e t i c
Established March 2006 in Detroit, a u x e t i c is notorious for consistently hosting some of the best dance parties in North America. To celebrate 9 years of dancefloor excellence, the crew is hosting a party on Saturday night at TV LOUNGE (Map It!) featuring Craig Gonzalez and Visionquest’s very own Shaun Reeves.
SunDayBeats has become a Detroit staple and has traveled to cities like NYC and Miami, where it received a best WMC parties nod from RA back in 2008. This mainstay event thrives on the daytime/outdoors element, beginning sunday afternoon and carrying on into early morning on Monday. This Sunday a u x e t i c will be commemorating 9 years of SunDayBeats, featuring a stacked lineup of Detroit’s finest local talent with MOREON headlining the evening.
Here’s the full lineup:
When asked what it means to celebrate a u x e t i c’s 9 year anniversary, Derthick said, “I am unable to find the words – I am just so happy to continue to make an impact in this industry and with this music round the world!”
Come party with us this weekend and see what a u x e t i c Detroit it all about- good vibes, good music, and a dancefloor full of smiling faces.