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Posted by on Dec 19, 2013 in Biz/Tech, Featured, Lifestyle, Music, News | 0 comments

Dubfire’s Facebook Fan Folly: Lessons Learned

Dubfire’s Facebook Fan Folly: Lessons Learned

Ali Shirazinia, the Iranian-born techno producer known internationally as Dubfire, reached a boiling point with his fan base when he released these scathing messages on his Facebook page:


He proceeded to share a few examples of Facebook messages he received:


As expected, Facebook fans have responded by inundating his wall with angry retorts. After several hours of this viral debauchery, Dubfire’s original posts were deleted and new ones were put in their place:


We here at Robotic Peacock really don’t like discussing dance music drama fueled by boredom, disenchanted fans, posers, and people who have nothing better to do than to “stir the shit pot” as Ali so eloquently stated, but we feel like there are a few lessons to be learned here (Editor’s note: For lack of confusion the pronoun “he” will be used).

The first lesson is for the Facebook fans:
We get it. You LOVE the DJ. You love his music and what his label represents. AWESOME! But guess what? Your best bet of getting him to host your radio show or do a remix for your new track is not by asking him via FACEBOOK MESSENGER…

And here’s why it won’t work:

Anyone who has even remotely used Facebook and other social media services for the advancement of their personal and professional enterprise has experienced “spammers.” If you do a job well and you communicate that on your social media pages, it’s highly likely that people will contact you and try to connect with you. You’re building credentials as an opinion leader. So instead of sending an inquiry of interest to your favorite DJ via Facebook messenger (which countless people do everyday – think they have time to respond to you between traveling the world to play shows, managing their label, recording new music, and god forbid having somewhat of a personal life? Hint: they don’t), try and build your own credentials and get yourself noticed elsewhere.

Here’s what WILL work:

Get involved locally-  Build a local network and community of people who enjoy underground dance music. Get involved with local promoters and help out with their marketing efforts. Who knows? Maybe the promoters you’re working with plan to bring Dubfire to your city – that would be a great opportunity to meet him. Promoters work very hard and are always grateful for help, both on and offline. When I first moved from Miami to Detroit I didn’t know anyone, but I went out of my way to make the necessary contacts to get involved in the local scene. I would offer my services in any way – submitting events to a local newspaper calendar, making sure they’re listed on Resident Advisor, event setup/breakdown etc. Once you’ve proven you’re trustworthy and reliable, you can always offer get more involved and take on bigger tasks. For example, offering to drive the DJs to or from the airport,  giving you a no-distractions one-on-one time with the DJ where you can chat and even ask for advice.

Get creative- You want to get the DJ’s attention? Well it won’t happen by just messaging the dude – they’ve got wayyy too much going on for that. So let your imagination run wild! When I came up to Detroit for my first Movement Festival experience, I was obsessed with the Dirtybird crew (and still am). I wanted a way to get on their radar without just saying “Hi” like countless others so I made them this (if you know anything about Dirtybird, you’ll get why the Star Trek theme is so awesome in this pic):



Hot Since 82 sporting a MyBeatFix sticker.

Hot Since 82 sporting a MyBeatFix sticker.

Brand yourself- Turn your concept into a brand, whether it be a podcast, blog, label, or artist, and order some high-quality promotional materials. Stickers are a great start; all DJs travel with laptops and hard cases covered in stickers! Just say hello to the DJ before/after his set and give him some stickers – who knows, he or she may even wear it during their set!

These are just some of the ways to get your name out there without just sitting at home on your computer wasting your time by typing a Facebook message, “Hi, I’m a huge fan bla bla bla.” It doesn’t get you a reply nor does it get you exposure. So try something new, exciting, and different that will get you both. Moving on…

All of the blame and fault does not lie with the fans. After all, it was Mr. Shirazinia who started this.

A Message to Dubfire:


You’re constantly receiving super annoying messages and they continue to come in droves, but isn’t that why you have a “social media guru” – to manage all of your communications online? Why don’t you let her handle the responses, or better yet DON’T RESPOND AT ALL. Remember the saying your mother taught you, “If you don’t have anything nice to say, don’t say anything at all.” I’m sure that the amount of messages coming in before your online tirade wane in comparison the the shining numbers of hate mail and shit list emails you have pouring in now.

Was it worth it and/or necessary? Absolutely not!

To waste any time lashing out at your supporters is truly just hurting your brand that you worked so hard to protect. You should see it as a good thing that you’re so in demand. Don’t even look at your inbox if it’s that big of a deal, I’m sure all of your legitimate correspondence is handled outside of Facebook. Your fans love and respect you and you should think of them before saying these things.

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