Know Your Label: Tronic Music
Swedish legend Christian Smith’s label Tronic Music has been around for almost 20 years now. Founded in 1994, the imprint has served as a catalyst in uniting the sometimes volatile house and techno scenes. Take one listen to their music and you’ll find the scenes have more in common than not.
In their early days, Tronic released bangers from the likes of Phil Kieran, Bryan Zentz, and Valentino Kanzyani. “When I started Tronic in the mid-’90s it was a hobby,” said Smith in a recent chat with Beatport. “I wanted to do a label that both house and techno artists could play tracks from. My distributors said it was impossible, insisting we did one or the other.” The label was re-launched in 2009, and has since put out more than 80 releases. The appropriately-titled Tronic 100 EP by Smith himself marked the 100th release on Tronic, a feat very few labels have come to see. “Over the years we have built a good team together and things have gradually become more professional. With a good machine ticking away and artists like Dosem and Wehbba on board, it has been a truly wild ride, but I hope we can reel out hundreds of more releases over the years,” he remarked.
It certainly seems like Tronic is here to stay. Their new crop of releases includes heavy-hitting, chart-topping productions by way of DJ Anna, Dosem, Bart Skils, and many more as well as Christian Smith’s remixes of classic tracks of legends like Carl Craig and Underworld. Tronic was doing tech house before it was cool and we will always applaud them for that. Follow the label on Twitter and scope their catalog on Discogs, Resident Advisor, and Beatport!