Rotor Offers Artists Unique, Instant Music Videos
Since electronic music was born, music videos have been a crucial tool to artists with a vision. They offer another dimension to the experience of music. These days, however, many artists don’t have the time, equipment, or budget to produce them. Enter Dublin-based startup Rotor.
Rotor is an online tool which takes the sweat out of video production. The site first analyzes the track, detecting the song structure and beats, and uses this information along with the video style chosen by the user to edit the video and apply effects to it. The user can either upload their own video clips – live performance of the track or otherwise – or select from Rotor’s stock footage. It even allows the user to personally edit the video before it’s finalized to ensure happiness with the finished product. From there, the user can download the video or directly share it on services such as YouTube and Facebook. It promises to stay affordable so even the artists with the tightest budgets can take advantage of it.
Rotor’s three creators, Eoghan Kidney, Tim Redfern, and Diarmuid Moloney, form an excellent team to take on such a project. With their unique skills and experiences in the worlds of audio and video, the site should prove to be equally technically and artistically sound. “For the three of us, our work has been leading us to the point we’re at now,” states Moloney. “We’ve witnessed the music video problem first-hand and developed Rotor as the solution. So far, we are the only ones to solve the problem this way.”
In the coming weeks, they will be launching a demo through their website and the beta version will be unleashed at the CultureTECH festival in September. Follow them on Facebook and Twitter to stay up to date. We can’t wait to try it out!